Plan Marketing Like You Plan a Landscape

Great, original article written by Barbara Rozgonyi about how to plan and design your company’s marketing strategy like you’d plan and design one of your clients’ landscapes.  Before building a landscape, you need to carefully plan the details and how they will work together to form one great outdoor experience.  You need to do the same with your marketing – from start to finish, one great experience for your potential customers.

Reaching your customers by building a compelling story about your business is a great method to build your brand and a loyal customer following.  Barbara explains the concept to landscape contractors better than any we’ve ever read.  Head to Barbara’s site, Wired PR Works for a quick, brilliant read.

http://wiredprworks.com/2011/05/09/landscaping-storytelling/