Recruit Better Hires. Connect With Customers. $0 Cost.
Year after year, green industry owners struggle with the same issue.
“I can’t find good people.”
What have you done about it this year? What are you planning to do about it next year? One relatively untapped resource is Social Networking. Like it or not, social networking is here to stay and its a powerful movement that drives the up-and-coming generation. How can use it to further your business?
Get A Company Facebook Account
Facebook provides a great method of staying in touch with existing customers and also getting your company noticed by new customers. It’s also free. It won’t cost your company a penny to setup a Facebook page with your logo, some info about your business, and galleries full of pictures, designs, advice and more.
Facebook pages show up in Google searches (making your company easier to be found), and it easy enough to use that anyone can quickly and easily post jobsite pictures, portfolio shots, company updates, or reminders about ‘seasonal tasks’ that should be happening in your clients’ landscapes. Not only will you help your clients keep their property looking in top condition, you’ll likely get a few requests for upgrades or extra services. Getting on your clients’ friends list can also dramatically increase your referrals. Your clients friends will see your account updates when looking at your clients’ webpage…. and neither you, nor your client, have to put any extra work into it.
Find Your Next Superstar Employee on Facebook
Tired of the old newspaper ad? The trade magazine? Use your company’s Facebook ad to advertising that you’re hiring!. If your best employees have facebook accounts, add them as your friends. When your ‘Hiring’ update goes out, your best employees’ friends will see the notice, as will friends and family of your customers. You’ll tap into a network of people you never thought possible, with 30 seconds with of work.
A good Facebook account takes some time to put together. You want some nice pictures. You need a history of comments, posts, and updates to look established. You need to start putting together a network of friends. Don’t wait until you need to hire to get your account started. Start putting together your account now. Going into next Spring, you’ll have instant access to hundreds, maybe even thousands of potential customers and new employees.
Landscape Management Network offers tools, training and systems for Landscape Contractors for a price any small business can afford. Check out our website at www.landscapemanagementnetwork.com and find out why our members keep asking us: “Where have you been all my life?”
